Make-up brands you thought were cruelty free (but aren't)

Animal rights activists celebrated in 2013 when animal testing was banned for make-up brands in Europe. Yes to cruelty free!

Animal rights: Europe and the rest of the world

These regulations have undoubtedly saved thousands of animals from cruel chemical testing, and are without a doubt a step in the right direction. However, these laws don't exist in some other parts of the world.

In China, testing on animals is REQUIRED before selling to the public.

Many brands that are cruelty-free in Europe have taken their business to China, and in order to do so, are required by Chinese law to pay for animal testing.

Here are some brands that decided to sell-out in order to capture a new target market:

1. Avon

2. Benefit

3. Clinique

4. Cover Girl

5. Estée Lauder

6. L'Oréal

7. M.A.C.

8. Maybelline

9. O.P.I.

10. Revlon

11. Tresemmé

12. Victoria's Secret

If you want to stick to your guns and switch to a brand that hasn't given up on being cruelty-free, PETA has some suggestions for replacing your favourite products here.

And just in case you were wondering, here are the brands that have said that they won't be selling their products in China until the country finds an alternative to law-enforced animal cruelty:

1. Alba Botanica

2. Aveda

3. Bath&Body Works

4. Kiss My Face

5. Lush

6. Method

7. Obsessive Compulsive Cosmetics

8. Pangea Organics

9. Paul Mitchell

10. Smashbox Costmetics

11. The Body Shop

12. Too Faced Cosmetic

13. Urban Decay

Have you switched to cruelty-free brands?